Wrapping up the Program - Part I

As of 1pm, barring any last minute disasters (not sure what they would be), my journey through the WFU Executive MBA program is complete. Our final grades were posted today. All that's left now is to receive my diploma at a ceremony in January.

As the last group to ever go through the Executive Program, the ending is somewhat bittersweet (the format was canceled in Fall 2009 due to strategic changes by the WFU Schools of Business). Being EOL brought us closer together as a group, but unfortunately we won't have subsequent classes to build the alumni base. The Executive program was started over 25 years, and was the original MBA program offered by Wake Forest.

Instead of just waving good-bye to this blog, I thought I'd finish it with a series of posts recapping some of the most important things I learned over the last 18 months.

Breadth of Knowledge Matters

Whether you're faced with a Strategy problem, a Marketing problem, a Finance problem or an Organization problem, no decision can be made in a vacuum. Having a fundamental understanding of a breadth of subjects, learned across a wide range of industries (through case studies, classmate experiences, etc.) is invaluable in making executive level decisions. Today's markets move much too fast to build companies that operate in silos, so bringing a breadth of knowledge to daily decisions will make the difference between survival and failure in the 21st century.

The World is Global...and Semi-Global...and Regional...and Local

While the Thomas Friedman's of the world grab many headlines, not every problem today is global. It is invaluable to have the experience of visiting and working in international markets (which we experienced), but knowing when strategy needs to be global is even more valuable. You must be ABLE to step out of your CAGE and see where it makes sense to bring ADDING solutions to market expansion. You must think globally, but act locally.

Create True and Lasting Value

As we saw from the financial crisis of 2008, and in numerous other examples, it is incredibly easy to financially engineer the books or manipulate markets in the short-run in return for near-term profits. But the 21st century, with it's hypermedia cycles, will quickly destroy companies that are not competitive and do not create true value for customers or partners. NOTE: "Lasting" is a relative term. It may only be 3-5yrs, but it's a mindset that should be infected into every company that strives to be competitive and differentiate themselves by creating tremendous value with their products and services.

Think like a CEO

All too often we tend to get caught up in the value of our functional area or market, and fail to see the bigger picture in front of us. Without the correct strategies, financial models and product portfolios aligned to solve customer problems, many ideas are just a set of random details.

Think like a Baby

At times, we plug all the data into our fancy MBA models and answers emerge. But do they always make sense? Have they taken into consideration local factors, or basic inter-dependencies? Have we thought through the simplest of details, asked the simplest of questions? For parents, we're often amazed at the way children are able to ask the most direct questions for complex topics. That type of questioning is valuable for executives as well.

Build Your Personal Brand

The personalization of media and the ubiquity of the Internet allows each of us to be our own Marketing/PR/Ad agency. Companies will come and go, but your personal brand is the one element over which you can have direct control. This blog was created for alternative learning purposes, but it eventually became a foundational aspect of me beginning a journey to better understand how a personal brand is built, cultivated and expanded.

CAGE, Biomimicry and a big lull....

For anyone who reads this blog, I have to apologize for the lack of content and ideas recently. Not only has my day job been extremely busy lately (blog hits over there are up 500% Y-over-Year), but this semester has left me in a funk. It has no rhythm to it, and the pending 50-page papers for GSM II, Management Practicum and Entrepreneurship haven't left much time for writing about new ideas (let alone tidbits from class).

One of the important concepts that we discuss quite a bit with Ram Baliga are analogies, and the importance of making connections outside your current view of a problem. He stresses that many problems have already been solved, just at a different time, or in a different industry, or by looking at the problem outside the context of the existing situation.

So in that vain of thinking, I highlight a couple of analogies:

• In GSM II (and in International Business), we used a framework called C.A.G.E (Cultural, Administrative, Geographic and Economic) to analyze expansion and M&A activities. I loosely used that framework to analyze a problem happening in corporate IT organizations as technologies like VMware's virtualization are creating organizational problems (although saving companies money). It's not an exact fit for the framework, since we're not really dealing with global expansion, but it seems to have some alignment for groups that speak different languages and have different priorities. Apologies to Dr.Lord and Dr.Baliga for stretching the framework a little more than is probably acceptable in their eyes.
• In Leading Change & Entrepreneurship, we often talk about ways to come up with new ideas or sources of new ways to solve problems. This recent article in Fast Company by Dan & Chip Heath highlights the concept of biomimicry to help solve some of your company's most head-scratching problems. Dr.Fogel had given us some papers to read on biomimicry, but not having much in the way of free time, I was highly appreciative of Heath's use of brevity to show examples of a powerful concept.

Analogies can be powerful tools in not only trying to explain new ideas, but also for looking outside your current frame of view for new solutions. Often times an analogy can be the best way to connect you with a customer, especially when you come from different backgrounds and you're trying to find a common language.