Searching for Real Experiences - The Flipside of Freemium

I've written about Freemium business models in the past, but this is a continuously evolving model. With Chris Anderson's new book coming out soon, I suspect it will get another round of discussion and scrutiny started since the Web 2.0 world of 2006-2008 is now economically different.

This recent article in Forbes highlights the flip side of freemium that is beginning to emerge as more and more people seek to broaden their experience with the brands they love online. This isn't surprising. Digital connections are about abundance, hence the free price tag. Real connections are about scarcity, hence the price premium. The two models co-exist to provide breadth to the user experience, and in turn they continue to feed both sides of the model.

Just as I believe that the upcoming economy will be filled with 2 Guys and the Internet companies around the edges, I also believe that product-centric companies will be looking for new ways to create the scarcity and abundance models that are highlighted here. It's a natural evolution of brand loyalty, this just extends it to micro-targeting and user opt-in. In the past it was too expensive to allow your customers to associate with the brands they loved (except for fanactics), but now the economics have completely changed.

The "E" in EMBA does not stand for Entrepreneur

I really enjoy the WFU MBA program. The level of learning and discussion is excellent, and the quality of the people (classmates & faculty) is outstanding. But the conservativeness of the majority of the group is one aspect that frustrates me every time I drive back to Raleigh on Saturday evenings.

I understand the root of it - a bunch of successful people that have gotten to a decent level in their companies, have families and mortgages, and are happy with where they are today. So they bring their conservative mindset into the classroom, and it shows in many of the discussions we have about company strategies or business models. From talking to friends in other programs, I don't believe these characteristics are unique to the WFU MBA program.

The white elephant in the room is that almost all of my classmates have another 20-30 years of work left in their careers. And on top of that, most of their companies and industries will either not exist or be radically changed in the next 5 years.

I can't tell anybody else how to think or act. But it seems to me that the classroom would be the perfect place to experiment with thinking about innovation, business disruption, new business models, and new forms of risk. Maybe the downturn in the economy will push some people to consider looking at ways in which they can adapt to the changes that will confront us over the next 20-30 years.