Business Models, New Blog and Missing Links

It's been a few weeks since I've posted any updates here, but for good reason. I'll tackle the title of this post in reverse order, so bear with me on where this is going.

Missing Links - For a while, I was using Fridays to post a set of links that I thought pointed to interesting topics that had relevance back to topics we covered in the MBA program, or pointed out future trends I thought my classmates would benefit from.  I've gotten behind on the weekly posts for a couple of reasons: [1] work has kept me busier than normal (not a good excuse, everyone is busy), [2] I'm finding that between Twitter and RSS feeds (mostly blogs) that I am starting to read and consume content in much different ways than just a few months ago and it's not as convenient to aggregate links. Too many concepts and ideas build off the other. I'll do my best to keep the links coming at least bi-weekly.

New Blog - While courses like Organizational Behavior and Leading Change were some of my least favorites during the program because they felt very theory-centric and terminology-centric, I'm finding their applicability to be some of the most important in my current business.  For example, in the IT industry there is a significant interest in a new paradigm called "Cloud Computing". Cloud Computing allows companies to continue to utilize computing and application resources to service their business needs, but it offers the ability to migrate IT from a CAPEX burden to a OPEX cost model that better aligns usage with needs. While most of the IT industry is debating the technologies to enable Cloud Computing, very few people are diving into the organizational changes that will be required to make this model a reality. So for that reason, I've decided to start a new blog called "Clouds of Change" to focus on the people and organizational elements required to make Cloud Computing successful for businesses. If you're interested in the discussion, or how it may impact your business, I invite you to visit the site.

Business Models - As I've mentioned before, one of my entrepreneurial projects is a new business called Gracely Girl Designs.  This is a business that my wife leads, focused on fun, unique, handmade clothing for children aged 1-10 years. The business is still only 6 months old and is a hybrid between an online eCommerce store and a physical store.  30 years from now, after I've retired, I will remember two distinct things from B-School: (1) In the long-run, it's very difficult to sustainably make $1 in profit (or any amount), (2) There is a HUGE difference between creating a great product and creating (and executing) a great business model.

The reason I bring this up is that we tend to get three types of comments from people at shows we attend. From shoppers we get lots of, "those are so cute, we love your designs". We also get plenty of, "do you think you could make me a ?"  From other vendors we often get, "hmm, do you make those yourself?" (wondering if they could make similar items).  We love the compliments and do create custom orders for unique sizes and color combinations, but we often find ourselves having to refer customers to other sources (eg. Etsy) for items that are outside of our target market. Those orders don't fit into our business model (for various reasons). And for other vendors we simply say "yes". Being a hybrid (online/physical) may or may not be the optimum business model in the long run, but we're using it today to allow us to build up the customer base in our local market. Our customers are often mother's of small children, a social network that lives to make recommendations to friends and accept new ideas. We also hope to leverage that to expand our footprint over time, which should drive the online portion of our business. We'll see, it may or may not work out as planned, but the size of the business allows us to rapidly experiment and adjust the model as customer demand changes.

Weekly Links (Week of Jan.25, 2010)

This week's links are somewhat Internet-centric, but I've also tried to mix in some interesting ones on leadership, sustainability, quant/statistics and Internet marketing/measurement.

Role Models - (Fred Wilson, A VC Blog, Jan.2010) - I had a conversation with my wife (@GracelyGirl) the other day, as we're starting to see interests from our daughters in various topics. My point to her was if they are interested in things we don't have expertise in (science, art, etc.), we should find someone that can give them guidance and insight. Giving people a role model early in life is so important, especially someone in a nearby age-group, as it helps them understand that their passions and goals are obtainable.

Will the Internet F* with Wall Street? - (Chris Dixon Blog, Jan.2010) - I haven't written about this theme in a little while, so here goes. This article does a nice job of highlighting the difference between doing things differently with technology, and technology being the differentiator to truly disrupt an industry. The article highlights a company called Square (@square), created by the founder of Twitter, which is focused on creating a new way for SMBs and individuals to conduct monetary transactions. Square doesn't disrupt the previous financial industry, but it's thinking like this that could open the doors to new interaction models for the economy.

Will Amazon be the New Wal-Mart? - (GigaOm - Jan.2010) - while companies like WalMart and Best buy have been highlighted for their sustainability initiatives, maybe the company to begin focusing on is Amazon. With Amazon's revenues growing faster than their competitors, should they be driving the next stages of consumer/retail sustainability? Do they have any inherent advantage in this space because they are fundamentally virtual, as opposed to the huge physical footprints of Amazon and Best Buy?

How to Measure the Internet? - For anyone that is getting involved in a business that may drive revenue from online advertising, or will gain share because of online visibility, here are some interesting reads to get a deeper understanding about how the Internet is measure by external agencies. It also highlights how the measurement of the Internet has moved from a sampling-based model to a more direct measurement model.

• Comstore announces new measurement policies for website
  
• Problems with Comstore's measurement methodology
• The details behind the recent fight over Comstore's changes in measurement policies

How to Measure ROI - (Fred Wilson, A VC Blog, Jan.2010) - A quick Entrepreneurial refresher course for anyone starting a business and having to negotiate with investors (Angel, VC, etc.)

Re-examining the Value Chain - Apple Table (The Logical Idea - Jan.2010) - A nice look at how the recently announced Apple iPad show not be evaluated on it's technology, but on it's potential ability to change buying habits of readers of eBooks (or other reading-centric content). A strategic analysis of how it may help or hinder the publishing industry. (note: Some of my pre-announcement and post-announcement thoughts on the iPad)

Wrapping up the Program - Part III

In previous wrap-up posts (here & here) I talked about broad lessons learned and projects that impacted my new ways of thinking about the world. In this post, I'd like to talk about some of the people in our program. Through the program, I've spoken about our collective journey, often highlighting elements of classmates that caught my attention. As the program progressed, I had the opportunity to better understand the strengths and goals of my classmates.

One of the most challenging things for an Executive MBA is to move outside of their comfort zone. They don't lack for great ideas or leadership, but families and mortgages and job seniority can be a difficult elements of life to sacrifice for the next "what if..."

I'd like to highlight some of the projects and "next steps" that graduates of the Executive Class of 2009 will be leading in 2010.

Terra Verde International - After Hurricane Felix ripped through the coastal areas of Nicaragua, much of their forests were downed by the storm. Through a church-mission relationship, Robbie Lee and his partners become involved in a unique situation to create opportunity out of tragedy. Terre Verde was established to clear the downed trees, mill the wood and byproduct, and take it to market. The mill and operations are staffed by the local Mistiko Indian tribes, and funds from the sale of wood are brought back to the village to establish infrastructure and create new opportunities (farms, education, housing, etc.). In addition to the mill, Terre Verde has plans to create an electrical utility that uses the wood byproduct as a biofuel source to power the electrical grid. In the US we take the electrical grid for granted, but for people that have no light in the evenings, the possibilities are endless. The hope is to allow people to go to school in the evenings, or church, or participate in other activities that are driven by electricity.

TPM Partners - After successful careers at Danaher and Que Pasa, respectively, David Ivan and Domingo Isasi saw an opportunity to take their knowledge of process-design and operations to start a consulting company focused on Lean Manufacturing and Six Sigma improvement. By moving quickly to show clients how change can effect their bottomline, TPM Partners has already created hundreds of thousands of dollars of cost-reductions in just a few months.

Precision Farming in India (business name TBD) - Combining his passion for his homeland and expertise in Information Technology, Vish Manickam is creating a new venture to help rural areas in India that are struggling with poverty and limited food supplies. Working with professors in India and Michigan State University, and utilizing the latest Precision Farming techniques to produce vastly better crop yields and a sustainable economy. Vish is not only building a model farm in his home state, but also creating a franchise model to allow others to sell and distribute this technology to other regions of India. By combining technology, government subsidies and market demand, Vish will be able to help a portion of India that rarely see the headlines from the news media.

Commercial Solar Distribution & Installation (business name TBD) - Building on the momentum from the Obama administration and the COP15 talks, Chris Basinger is bringing his passion for building the future to commercial properties in North Carolina. Chris is currently working with several large North Carolina-based companies to design and implement a solar power infrastructure for several hundred facilities. By leveraging national and state credits for solar installations and leading-edge photovoltaic (PV) technologies, Chris has been able to demonstrated positive NPV returns on these upcoming investments. Chris is working directly with VCs to fund this start-up opportunity, with hopes to operationalize it in 2010.

Gracely Girl Design - Highlighted previously as a model for building a completely online business that operates around a part-time or mother's schedule, Gracely Girl has successfully completed 3 months of operations and is now cash-flow positive.

KinderCulture (tentative name) - This is a project that I pitched to the class as part of our Entrepreneurship program. I was humbled when several of my classmates and professor offered to invest or raise money for the idea on the spot. In 2010 I'm hoping to pull together the team to execute on this concept. It would allow me to combine my interests in Social Media and Internet technology, International culture and children's education.

Those are just a few of the projects that I expect to see launched or expanded in 2010. And based on late-night conversations and brainstorming sessions with several other classmates, I wouldn't be surprised to see several more get hatched in some form or another very soon. We were lucky to have such a diverse group of people and backgrounds in our program, and I fully expect them to go on to greater things in the future. My hope is that we are able to continue to leverage the ideas and talents of the group as these new ventures and opportunities arise in 2010 and beyond.

Wrapping up the Program - Part II

Following up on Part I, I thought I would highlight some of my favorite projects from the program. Some were things that I was a part of, while others came from classmates. I've mentioned some of these before, in previous blog posts.

The first was the summary presentation we gave for Leadership & Organizational Behavior (LOB) class. The 1st semester was an interesting transition for everyone in the class, not only readjusting ourselves to academia but also transitioning into a structure where teamwork and trust were critical factors in success. The focus of the presentation was supposed to be analysis of our personalities against LOB criteria, but what it turned into was a very revealing look into the personalities of our classmates. Their history, their fears, their hopes and dreams, and their ability to trust the people in the room with personal information. For most people in the class, it was the first opportunity we'd had in 3-4 months to really understand who we'd be going through the rest of the journey with. For me personally, I used it as an opportunity to try out a presentation style that I had seen a few times, but had never used before. It's a variation on something called Pecha Kucha, which we eventually used in the 4th semester for our final Leading Change presentation. When I gave the presentation, I think I made some people uncomfortable (less structured, less formal, limited analysis). I was trying to use the style to convey the pace at which my working environment (Internet Technology) moves, and I believe that came across to some extent. Regardless, it was my first attempt at using the MBA program as a vehicle to try new ideas which could be reused in my working world.

BGracely LOB Personality Semester Project 5Dec2008

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Our final Business & Global Economics (BGE) project involved a country/region and investment analysis in Emerging Markets. BGE was the 1st semester course that really taught me that I had much to learn about the complexities and inter-dependencies of the global economy We choose to analyze UAE, which at the time of our selection (Aug.2008) seemed like an exciting, vibrant new beacon of the global economy. Our analysis and recommendation highlighted many of the possibilities being created by the massive influx of petrodollars, but it also cautioned against a potential bubble. Having new eyes for UAE, it has been extremely interesting to watch the reports of the demise of Dubai in the early to mid part of 2009, and then the more recent reports of its resurgence towards the end of the year. I believe the stories of Dubai, and its ultimate success or failure are still to be written, with results being somewhat unknown for another 5-10 years.

WFU-MBA-BGE-Team5-UAE-5Dec2008

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Towards the end of our 2nd semester, our Managerial Accounting professor (Dr.Bern Beatty) asked Brian Healy (EVP, Kindermusik) to come speak with our class about how they implement Open Book Management. Not only was this an excellent look at how an entrepreneurial company was putting unique leadership styles to work, but it also began a business relationship with Mr.Healy that I hope to leverage for another start-up that I may launch in 2010.

Open Book Management - Critical Number

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Another 2nd semester project allowed Portia Mount and I to explore an element of Marketing that gets heavy coverage from the press, but is still not well understood my most of the business world or academia. We explored Social Media and Social Marketing in the context of the Obama Election campaign, but tried to constantly bring the context back to everyday business environments. It was an interesting culmination to our Strategic Marketing course, as each sub-team also created a final presentation that focused on an angle of Internet or Social Marketing. Since that presentation, I've actually had 5-6 companies approach me about training/educating their executive teams about Social Media/Marketing best practices and way they can engage with this new media.

ObamaNation - Lessons from the Front Lines of Social Media

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The 3rd semester was all about International Business. We had the option to focus on China, Japan or South America (the India trip was canceled due to the Mumbai bombings). Eight of us choose to spend two weeks in Beijing, Xian, Shanghai and Hong Kong. We chronically our journey on the China Blog. It's still difficult to put the magnitude of that trip into words, but needless to say it completely changed my views on my career and the 21st century.

To conclude our Entrepreneurship course, we were asked to focus on a new business model or idea. I decided to focus on Gracely Girl Designs, which is an online appearal business that I created with my wife in October 2009. The primary motivation for the business was to allow her a creative outlet to coincide with the raising of our children. But what we found in designing the business was an ability to operate almost entirely virtual and with a structure that was incredibly flexible. I presented this business as a model that could be adopted by classmates that wishes to stretch their entrepreneurial legs, but also maintain their existing jobs (at least for a while).

Gracely Girl Design

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Our Management Practicum was focused around the theme of Environmental Sustainability, and how we could attack that problem in a way that found balance between environmental challenges and business challenges. Many of my classmates came up with incredible ideas (to be discussed in Part III), presenting ideas to start businesses that will have lasting impacts for thousands of people in the US, Latin America and India. Their work will go beyond business success and will thrive in the future successes of mankind. Our team took a technology focus, looking at ways to more efficiently deploy IT Data Centers, the 21st-century "bit" factories that will drive the output of electronic addictions. Considering that today's Data Centers consume 2-3% of all US electricity, with exponential growth expected as Smart Grids and Electric Vehicles become part of the US economy.

Looking back on the breadth of our projects, I'm still amazed at what can be learned in just 18 months. Not only did we develop domain-level expertise in many areas, but we created a framework of knowledge that will allow us to take on strategic challenges throughout the 21st century.