Crowdsourcing - Part IV - Recognizing Value

Part III - Educating Customers

Part II - Healthy Lifestyles

Part I - The Big Picture

How much an ounce of gold is worth is a function of supply and demand at any point in time. You can easily look up the going rate for gold from any financial information source. But what can you create with an ounce of gold? How many bracelets or earrings or electronic connections? Answering those questions is much more difficult unless you specialize in products that include gold.

When jewelers sell gold jewelry, they rarely sell it based on weight. They sell it based on quality or craftsmanship, and appeal to the desires of the wearer to look glamourous.

Crowdsourcing Question - In an industry that sell healthy values by a quantity measuring system, how would you go about changing the rules of the game to better highlight the value of the product to improve healthy lifestyles?

Crowdsourcing - Part II - Healthy Lifestyle

If you're spent any time in Europe or Asia, you quickly realize why the media (and Asians and Europeans) like to portray Americans as overweight. As a whole, America has a tremendous obesity problem. But the lack of a healthy lifestyle has not escaped all Americans, in fact, there are many groups of Americans that are as fanatical about health, fitness and diet as anyone in the world.

So my first crowdsourcing question has to do with healthy lifestyle products. In many instances, healthy lifestyle products (diets, exercise routines, etc.) often struggle because they seem complex to start or maintain. They appear to take quite a bit of time to use properly (ie. additional food preparation or unique food shopping). We live in a culture where speed is everything, and people are already overloaded with activities that compete for their time.

Crowdsourcing Question - Given all the benefits that are associated with healthy lifestyles (physical, emotional, financial, sexual, etc.), what are the main areas you would focus on if you were trying to bring a new product to market that created healthier lifestyles for the consumers?