Wednesday, July 1, 2009

"Free" - Business Model, Crossroads, or Jumped the Shark?

My StratMktg professor, Dr. Jim Narus, thought I was crazy to keep talking about strategies and concepts built on free or freemium. None of those fit into the existing models or textbooks, so they can't possibly be viable, correct?

I'm not sure what the world will look like in 5 years, but here are a few other opinions:
Whatever the future holds, the concept begs us to ask ourselves if we are being competitive in the market and continuing to add value to customers. Just as I wrote about the impact that China will have on our world, the idea that digital assets, goods and services will change your world is inevitable.

It's now up to each person to decide how they will react to the new rules.
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