Before I ask anyone for insight, it would probably help to give some idea of what the big picture is for this project. OK, here goes...
This group would like to bring a new product to market. The product(s) are all about creating a rich, healthy, thought-provoking lifestyle. The high-level belief is that the target customers will not only consume the product, but also adopt various aspect of the lifestyle to broaden the overall effects.
The market for these products exist today. It is an extremely competitive (overall) market, but certain niches of the broader product category have yet to be well developed or well marketed. They plan is to bring these new products to market within one of these under-developed niches.
The product(s) are imported. The importation process is relatively well-known (been done for several years), but it's filled with potential problems that could effect quality, frequency of delivery, fraud.
I'll leave it at that for now. Follow-on posts will dive into specific issues that I'd like to get input from the crowds.
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