Saturday, June 20, 2009

Crowdsourcing - Part III - Educating Customers

Some products, such as wine or art or luxury sports cars, require a sophisticated understanding to truly appreciate the differences between greatness and mass-market products providing somewhat similar utility. The time required to develop these levels of expertise or appreciation can often take years or decades, and require users with deep pockets to continue to fund their trials and experiments to learn the skills required to appreciate the greatness.

Crowdsourcing Question - Without diluting the product or the experience, how might you attempt to reduce the time cycle required to educate your customers about the uniqueness of the experience associated with your product?
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