Tuesday, March 10, 2009

Question of the Week - Where's your next emergency?

During these challenging times, it's often difficult to focus on anything but survival. How to keep today's customers; how to make this month's payroll. Seth Godin's recent blog, about realizing game changing trends, got me thinking about what my company needs to be thinking about as we adapt to the "new normal" that comes out of this economic crisis.

I always like these types of exercises because not only do they force you to focus on what could completely change/destroy your current company, but it typically also leads to some thinking about how to create a company that could bring about that emergency. Especially in the technology world, the barrier to create that emergency is becoming lower and lower.