Monday, February 16, 2009

Even great brands can't rest on their laurels

You might think that after 350 years (and 100 for HBS) that reputation and years of top rankings would lead an organization to relax and potentially ride the wave of past successes.  Not the case. BusinessWeek does a nice job of showing how Harvard's recruiting office aggressively goes after the best in an effort to retain the ideals that the school was founded on.  

A great lesson for not only my WFU classmates, but the entire WFU administration as we seek to create greater value for students of the newly combined WFU business schools, as well as draw closer to the ideals that WFU was founded upon.