Charlie Rose recently hosted a discussion of online value for newspapers, which touches on a number of the challenges they are facing, including:
- How to get people to pay for content once they can get similar content (or reblogged content) online for free.
- The challenge of trying to convey value to customers that probably didn't truly think about value before, since there weren't easy alternative options to get news before the internet (that's simplified, I know).
- How all of these news creating sources (newspapers, magazines, blogs, video-blogs, microblogs) will be able to survive with only advertising revenues, especially given how Google is driving down CPMs.
- Is it a good thing that Google seems to be one of the few companies making money around news, while the newspapers fail? Or is this just the next phase of Darwinian evolution and new models will emerge?
- What role do local newspapers (or local media outlets) play in the bigger picture? Are people willing to pay for that local content in order to feel connected with communities? (this is Que Pasa's business).
As an aside, maybe this is a good excuse to teach myself (and my children) Spanish, so we can follow the local news via Que Pasa, and I can help support a classmate!
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