Wednesday, June 24, 2009

Not accepting "we've tried that before..."

Kindle wasn't the first eBook reader. It's just the best eBook reader.

Kindle allows Amazon to cut out a major player in the publishing process, the publishing house. They can pick and choose from the best writers, essentially taking away the money-makers from the publishers. They drive the costs of competition down. They can use their built-in technology (Look Inside; User Feedback, etc..) to preview new authors and determine if customers are interested.

All of this happened because Jeff Bezos didn't give up when somebody told him, "but that eBook concept has already been tried and it failed..."

How many times have you kept pushing an idea when the rest of the room told you that it didn't work before? How many time have you ignored the experience of others than tried to tell you what failed in a previous life (that had different circumstances than the current opportunity)?

It's true that those that fails to learn from history are often doomed to repeat it. But that doesn't mean that yesterday's world is the same as today, and it doesn't mean you have to let someone else's past mistakes impede your next great idea.
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