Sunday, June 14, 2009

Textbook Rant

Thank you, Seth. I couldn't agree more!! And this isn't strictly a Marketing course problem, it's an issue for 99% of the courses. I have a pile of books that I lug around each semester, and they will eventually take up space in my home office, and I can't remember one moment over the past 12 months when I was class I had a textbook instead of an electronic copy of something. Not once!!

[UPDATE - In all fairness, I need to note that Dr.Iacovou did conduct our ITMgm't course in an all electronic format. This approach seemed to be well received by at least 75-80% of the class, so consider that a step in the right direction.]
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